Candidate Physical Ability Test (CPAT) Practice Test

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Prepare for the Candidate Physical Ability Test. Train with our CPAT flashcards and multiple choice questions, each question includes hints and explanations. Get ready to excel on your exam!

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CRM was developed from which industry?

A Technology
B Aviation
C Marine
D Medical

The correct answer is: B Aviation

The correct answer is found in the aviation industry. Customer Relationship Management (CRM) systems originated from the need to manage vast amounts of customer data and interactions, which became increasingly important in industries where customer service and retention were vital for success. In aviation, the practice of maintaining detailed records of customer interactions, preferences, and feedback led to the development of sophisticated systems designed to enhance customer relations. Airlines recognized that by organizing and analyzing customer data, they could improve service quality, increase loyalty, and drive sales. This approach was then adopted and adapted by various other sectors, turning CRM into a fundamental business strategy beyond aviation. The alternative options reflect industries that, while they may employ CRM principles today, do not specifically represent the foundation from which CRM techniques were first developed.